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PAMA - Membership Meeting - Daryl Travis
"The Power of Insight" - Turns out the things that matter most to your customers are little things—the things that draw them in or turn them away. Learn how to discover and do what matters most to your customers. You’ll also learn how doing what matters most to your customers can cost very little yet produce big returns.

Throughout his extensive career, Daryl Travis has advised many of the largest and best brands in the world. His latest groundbreaking book, Little Things Big Returns, explores what really motivates people and how to deliver experiences that matter most to your customers.

A colorful and engaging storyteller, Daryl speaks frequently on the power of insights and the critical need for marketers to change the way they think about how people think. He explains how research can lead us astray or help us to gain a competitive edge. “Most research discloses what happens,” he says. “However, it often fails to reveal why it happens or the underlying emotional drivers that are critical in creating an effective strategy.” Daryl’s guiding mantra is The NINA Principle:—No Insight—No Advantage.

He could be described as a professor, detective, journalist, anthropologist and writer all rolled into one. Passionate about learning and understanding more about how people think, Daryl is always reading a new book—more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the process of understanding customer motivations, tapping into the deeper underlying emotions and nonconscious mindsets critical to revealing what makes customers tick.

Sep 17, 2021 02:00 PM in Eastern Time (US and Canada)

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